Event Proposal for Singapore Management University Open House 2013

Event branding, environment graphic, print (various), 2012
3D Visualization by Roger Tay

The ‘U’ in the logo represents 2 key elements:
• ‘University’ (the establishment), and
• ‘You’ (the students).

The geometric U in Blue—the main corporate colour, symbolizes the strength and stability of the university.

The cast shadow, formed by the yellow, green and teal represent the graduates that the university nurture. The colours give an modern image of vibrancy and dynamism.

This ‘U’ represents the incumbent undergraduates. Metaphorically illustrated,
the entire logo builds upon the idea of light (education) casting onto the building (SMU), reflecting light to the foreground (leaders of the future).

Event Logo