22nd ASEAN Summit Brunei 2013 (Proposal)

corporate identity, print (various), 2013

In line with the theme of the “Our People, Our Future Together”, the logo for the 22nd ASEAN Summit signify cooperation, harmony, and positivity for the future.

The proposed logo is made up of abstract group of human figures, inspired by the popular Bruneian floral motif - The Bunga Air Mulih. Together with the main colours found on the flag of Brunei, the logo creates a strong relation between the event and the hosting country.

Each human figure represents a state member, shown holding hands, forming a circular formation around the original ASEAN logo.